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When you’re an agency of any kind, the most important thing you can do it practice what you preach! The best way to do that is to register a .AGENCY domain name, which lets your clients know where you stand. Your clients probably have lots of agencies clamouring for their business, trying to sell how cutting edge and creative they are. A new .agency domain shows that you know how to deliver a message across every online medium and that you know how to construct a robust brand identity.
If you have the word “agency” in your business name, then registering your own .AGENCY domain is a must! This domain supports a wide range of agency businesses from advertising and modelling to creative and digital agencies. It even works with the real estate industry in North America. Creating a short and memorable domain name is key in driving customers to your website. With a .AGENCY website, customers will quickly know that you are an agency in the industry they are looking at. Insurance, realty, travel, or talent agencies – the opportunities are endless with the .AGENCY domain name! Don’t forget to set up a .agency based email address or a .AGENCY based website.
Give your .agency, whatever kind it is, a competitive edge
No! Registration for .AGENCY is open to anyone and does not require any verification to operate.
A .AGENCY web address sets you apart as a team that goes above and beyond. You’ll be easy for clients to find—and remember—in a crowded field. .AGENCY is a great brand builder for advertisers, marketers, PR firms, design firms, talent recruiters, or even travel agents.
Examples of .AGENCY Domains:
The term ‘generic Top-Level Domains’ (gTLDs) describes long-established domains such as .COM, .NET, .ORG, and .BIZ, as well as hundreds of ‘new gTLDs’ which have appeared in recent years, such as .BLOG, .IRISH, .DESIGN or .ROCKS.
These types of domains are called ‘generic’ to distinguish them from ‘country-code TLDs’ (ccTLDs) such as .IE or .FR.
The main benefit to choosing a new gTLD (generic Top-Level Domain) such as .BLOG, is availability. The older long-established domains like .COM have millions of registered domain names, and it can be difficult to find a memorable, meaningful name which has not already been registered by someone else. The new gTLDs have opened up hundreds of new namespaces, with new opportunities for great domain names.
The second benefit of new gTLDs is that many of the new domain extensions are valuable keywords in their own right, and not merely a redundant suffix. A new gTLD is a more efficient. Compare BlueSuedeShoes.com with BlueSuede.shoes.
Yes, Google and other search engines rank new gTLDs the same way as the ‘old’ gTLDs.
The general rule is to make sure it’s relevant to the business, service or information you’re providing. So if you’re selling shoes, something like yourcompany.shoes would be a good start.
The question of whether to migrate an established website to a new domain is one that requires careful consideration and planning. If your website is established and you’ve put a lot of effort in promoting your current domain name then we would not advise you to suddenly switch your website to a new domain, irrespective of the TLD. You could start by simply redirecting the new TLD to your current domain name and move to the new TLD once a proper migration plan is in place.
If you are the owner of the domain and wish to transfer it internally to another account, or have any other query relating to the domain please contact our sales team.
As of June 8th, 2022, all NEW Blacknight customers will be using our new state of the art platform. All existing Blacknight customers from before this date will continue to log in as they have before. All Blacknight customers will be transitioned to the new platform at a later date.