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From the creative portfolio to the digital storefront, .DESIGN is a home for the innovators, for the change-makers, for those who can’t help but create. It is a collaborative and global community united through threads of artistic creation. The word is tied to millions of people and billions of dollars of commerce and, to that end, adopting .DESIGN adds a serious boost to your personal and professional brand. First impressions have never been so powerful.
As exemplified by iconic brands like Apple and Nike, a modern company’s commitment to design defines its products, its customers, and its business as a whole. The word ‘design’ directly applies to countless professions and its members come from a diverse array of backgrounds, from web design to fashion design. Even industries that do not ‘design’ anything are capitalizing on the undeniable cachet of the word, such as the financial institutions that design retirement plans and the personal trainers who design washboard abs. The word is also international, implying both creativity and prestige, and meaningful to both the consumer and the producer.
The term ‘generic Top-Level Domains’ (gTLDs) describes long-established domains such as .COM, .NET, .ORG, and .BIZ, as well as hundreds of ‘new gTLDs’ which have appeared in recent years, such as .BLOG, .IRISH, .DESIGN or .ROCKS.
These types of domains are called ‘generic’ to distinguish them from ‘country-code TLDs’ (ccTLDs) such as .IE or .FR.
The main benefit to choosing a new gTLD (generic Top-Level Domain) such as .BLOG, is availability. The older long-established domains like .COM have millions of registered domain names, and it can be difficult to find a memorable, meaningful name which has not already been registered by someone else. The new gTLDs have opened up hundreds of new namespaces, with new opportunities for great domain names.
The second benefit of new gTLDs is that many of the new domain extensions are valuable keywords in their own right, and not merely a redundant suffix. A new gTLD is a more efficient. Compare BlueSuedeShoes.com with BlueSuede.shoes.
Yes, Google and other search engines rank new gTLDs the same way as the ‘old’ gTLDs.
The general rule is to make sure it’s relevant to the business, service or information you’re providing. So if you’re selling shoes, something like yourcompany.shoes would be a good start.
The question of whether to migrate an established website to a new domain is one that requires careful consideration and planning. If your website is established and you’ve put a lot of effort in promoting your current domain name then we would not advise you to suddenly switch your website to a new domain, irrespective of the TLD. You could start by simply redirecting the new TLD to your current domain name and move to the new TLD once a proper migration plan is in place.
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