It's more than music

Challenge, evolve, be heard

For artists. For businesses. For people. It’s time for your
online address to communicate your distinctive personality.

Hip hop is more than a genre of music. It’s a constantly evolving identity and art form, a passionate style of self-expression. .HipHop names are the next step to this evolution, allowing artists and fans to connect, inspire, and defy boundaries, online.

From eloquent lyrics, to the infectious beat, hip hop is a uniquely American art form, crossing music, art, performance and culture. Since its advent in New York in the late 1970s, hip hop has become a global phenomenon. To the young, urban American, hip hop is a culture, not just a musical genre. It is about voicing the issues, listening, and being heard. No other art form is as controversial as it is compelling.

Almost inadvertently, this music style has consistently dominated the billboard charts. Beyond its sounds, hip hop has spun into an industry of its very own, including a hugely popular dance style and a range of branded consumer items from apparel to sports cars.

It is clear that something about this cultural art form resonates heavily with the American public. .hiphop will become the soul of this genre and industry in the online space. It will provide a dedicated spot where artists and fans can continue to challenge and transform the world through their art.

There will be no mistaking who you are when Internet users see ".HipHop" at the end of your domain name. Whether used for lifestyle or music, .hiphop will provide a clear, specialised, and semantically meaningful name for a wide variety of individuals and businesses.

As new top-level domains become increasingly familiar, crowds of people will instinctively and confidently turn to the .HipHop domain for an online neighborhood entirely devoted to what drives their passion: hip hop.

Why does the world need the .HipHop TLD?

The .com space is exhausted of meaningful names. Perform a quick attempt to find a domain for a new venture, and you will immediately see how Internet naming, as it stands today, is limiting the creation of new brands. We are forced to a) restrict our brand name based on the remaining available .com names, b) seek out a name in the unpredictable secondary market, or c) settle for a mediocre domain name that threatens our visibility and credibility on the Internet.

As an increasingly tech-savvy population continues to find new ways to connect and do business online, good names will only get more and more difficult come by. New, specialised gTLDs, like .HipHop, are the answer. They will introduce a whole new realm of highly relevant and intuitive naming alternatives for registrants to tap into.

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