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For comics. For publishers. For funny guys and girls.
It is time for your online address to suit your entertaining personality.

Comedy is the currency of the Internet. It is what we trade most often with friends, post to social media websites, and consume in various forms of online media. Thanks to its ease of use in digital correspondence, LOL has become an international word signifying humor in languages everywhere.

What started as a matter of convenience has transformed into a mainstay of internet culture. While the abbreviation "LOL" originally stood for the literal meaning of "laugh out loud", it now applies as a general expression of amusement and was declared as a real word by the Oxford English Dictionary in 2011. The popularity of "LOL" is representative of a whole new generation of web-based humor, memes, and trends.

.lol will rally the Internet's leading sources of humor into a central location for online visitors looking for a good time. It will be the go-to location to discover, browse, and share jokes, videos, comics, and other tidbits of amusement. Those looking to be the first to share the next viral trend will not have to look beyond this domain.

Adding ".lol" to the end of your website address will be much like adding it to the end of a text or online post; it will proudly say: "This %*!& is funny!" Your website will stand out among the ranks of Internet locations as being completely dedicated to entertaining and amusing your audience.

Why does the world need the .lol TLD?

The .com space is exhausted of meaningful names. Perform a quick attempt to find a domain for a new venture, and you will immediately see how Internet naming, as it stands today, is limiting the creation of new brands. We are forced to a) restrict our brand name based on the remaining available .com names, b) seek out a name in the unpredictable secondary market, or c) settle for a mediocre domain name that threatens our visibility and credibility on the Internet.

As an increasingly tech-savvy population continues to find new ways to connect and do business online, good names will only get more and more difficult come by. New, specialised gTLDs, like .lol, are the answer. They will introduce a whole new realm of highly relevant and intuitive naming alternatives for registrants to tap into.


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