.LONDON - The City is Alive!

.LONDON - The City is Alive!

A unique way to identify your brand with one of the greatest cities in the world.

Register .london domain names with Blacknight


.LONDON Domains from Blacknight

London! It’s a capital city; a financial centre; a tourist destination; a conference location; a celebrity haunt; a hub for travel and commerce hub; and a mecca for culture and art.

It’s also a digital pioneer! One of the first cities in the world to launch its own domain name.

.LONDON is operated by Dot London Domains Ltd, a subsidiary of London & Partners, the city’s official promotional organisation. It has the full support of the Mayor of London’s office.

.LONDON domain names are available to individuals or entities who have a physical address in London [comprising the City of London and 32 London Boroughs]; or who in good faith declare that they have an affiliation with or interest in London, such as to provide information, or offer products, goods or services, relevant to London or Londoners (the “London Nexus Requirement”).

So whether you are based in London, or selling to Londoners, a .LONDON domain name offers a unique way to identify your brand with one of the greatest cities in the world!

Examples of .LONDON Websites:

Who Can Buy .LONDON Domain Names?

Registration for .LONDON domains is open to everyone, anywhere in the globe. You do not need to be in London or have business ties to London to register one.

Uses For .LONDON

Like many new Top-Level Domains (TLDs) .LONDON gives you a more meaningful domain name. If your product or service has a direct association with the UK capital, such as a tourist attraction, or a hotel or restaurant, then a .LONDON domain name is essential!

For community groups, political movements, arts collectives, and sports clubs, if being part of London is part of your identity, a .LONDON domain name is a great way to stake your claim.

Once you have your own .LONDON domain name you’ll be able to add custom email addresses or build an online presence. Choose from a wide range of websiteemail and sitebuilder plans.


Frequently Asked Questions

  • Can I transfer my domain name to Blacknight?

    Yes! The methods of transfer vary for different types of domains. Initiate your domain transfer here or view our Domain Transfer Guide for more information on the domain transfer process.

    Contact our sales team if you have any questions.

  • Can I transfer my website to Blacknight?

    Yes! You can upload your websites files and database to your new hosting plan with Blacknight or, if you don’t have the time we’ll do it for you. Talk to our migration team today about moving your website.

  • Do I need to host my website with Blacknight to use your domain registration services?

    No. We are more than happy to offer domain registration services only.

    Blacknight is a full-service domain registrar and hosting company, and for optimum convenience we recommend you use us as a one-stop shop! However, it is not necessary to have your domain registration and hosting with the same company.

  • What are generic Top Level Domains?

    The term ‘generic Top-Level Domains’ (gTLDs) describes long-established domains such as .COM, .NET, .ORG, and .BIZ, as well as hundreds of ‘new gTLDs’ which have appeared in recent years, such as .BLOG, .IRISH, .DESIGN or .ROCKS.


    These types of domains are called ‘generic’ to distinguish them from ‘country-code TLDs’ (ccTLDs) such as .IE or .FR.

  • Why should I choose one of the new generic Top-Level Domains?

    The main benefit to choosing a new gTLD (generic Top-Level Domain) such as .BLOG, is availability. The older long-established domains like .COM have millions of registered domain names, and it can be difficult to find a memorable, meaningful name which has not already been registered by someone else. The new gTLDs have opened up hundreds of new namespaces, with new opportunities for great domain names.

    The second benefit of new gTLDs is that many of the new domain extensions are valuable keywords in their own right, and not merely a redundant suffix. A new gTLD is a more efficient. Compare BlueSuedeShoes.com with BlueSuede.shoes.

  • Does Google recognise new generic Top-Level Domains?

    Yes, Google and other search engines rank new gTLDs the same way as the ‘old’ gTLDs.

  • How do I pick the right generic domain extension?

    The general rule is to make sure it’s relevant to the business, service or information you’re providing. So if you’re selling shoes, something like yourcompany.shoes  would be a good start.

  • Should I switch my company’s website to one of the new generic Top-Level Domains?

    The question of whether to migrate an established website to a new domain is one that requires careful consideration and planning. If your website is established and you’ve put a lot of effort in promoting your current domain name then we would not advise you to suddenly switch your website to a new domain, irrespective of the TLD. You could start by simply redirecting the new TLD to your current domain name and move to the new TLD once a proper migration plan is in place.

    Alternatively, you might choose to use a new gTLD to highlight a different aspect of your business, for example: Blacknight.blog; Blacknight.careers.

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