Where you claim your territory
For agents. For service providers. For proud owners.
It's time for your online address to reflect what matters most.
Property is something tangible or intangible to which its owner has legal title. It can be a possession, a piece of real estate, or a digital asset. Generally, we feel a deep sense of pride and attachment these possessions. They may represent the fulfillment of a life's aspiration or the memory of a loved one. Rarely is a piece of personal property nothing more than something we own.
It is becoming increasingly common to take extra measures to protect those things that are our pride and joy. When we invest a piece of ourselves – either financially or emotionally – into something we own, we want to take the right steps to ensure that it will last. The Internet has become an invaluable asset, in itself, for everything from the purchase to the protection of our possessions.
.Property will become the Internet's source for all of the resources, information, and services we need to manage and obtain our property. From land to heirlooms, .property will house the agents, insurers, storage companies, and other services that allow us to purchase and enjoy our possessions with peace of mind.
Businesses and publishers tagging ".property" to their online address will portray an air of credibility to Internet visitors along with clearly conveying what they have to offer to this audience.
Over time, Internet users will recognise and trust the .property top-level domain as the best space online to locate the services and information they need to support their most valuable purchases.
Why does the world need the .Property TLD?
The .com space is exhausted of meaningful names. Perform a quick attempt to find a domain for a new venture, and you will immediately see how Internet naming, as it stands today, is limiting the creation of new brands. We are forced to a) restrict our brand name based on the remaining available .com names, b) seek out a name in the unpredictable secondary market, or c) settle for a mediocre domain name that threatens our visibility and credibility on the Internet.
As an increasingly tech-savvy population continues to find new ways to connect and do business online, good names will only get more and more difficult come by. New, specialised gTLDs, like .Property, are the answer. They will introduce a whole new realm of highly relevant and intuitive naming alternatives for registrants to tap into.