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.ST is the official country domain name for the African country of São Tomé and Príncipe. While the domain was originally intended for the country, it has open registration, without restrictions so it has become popular all over the world. The letters ST can stand for lots of things (like street, state, Star Trek, etc.) and that makes a domain with the letters a very useful marketing tool.
Yes! You can upload your websites files and database to your new hosting plan with Blacknight or, if you don’t have the time we’ll do it for you. Talk to our migration team today about moving your website.
No. We are more than happy to offer domain registration services only.
Blacknight is a full-service domain registrar and hosting company, and for optimum convenience we recommend you use us as a one-stop shop! However, it is not necessary to have your domain registration and hosting with the same company.
The term ‘generic Top-Level Domains’ (gTLDs) describes long-established domains such as .COM, .NET, .ORG, and .BIZ, as well as hundreds of ‘new gTLDs’ which have appeared in recent years, such as .BLOG, .IRISH, .DESIGN or .ROCKS.
These types of domains are called ‘generic’ to distinguish them from ‘country-code TLDs’ (ccTLDs) such as .IE or .FR.
The main benefit to choosing a new gTLD (generic Top-Level Domain) such as .BLOG, is availability. The older long-established domains like .COM have millions of registered domain names, and it can be difficult to find a memorable, meaningful name which has not already been registered by someone else. The new gTLDs have opened up hundreds of new namespaces, with new opportunities for great domain names.
The second benefit of new gTLDs is that many of the new domain extensions are valuable keywords in their own right, and not merely a redundant suffix. A new gTLD is a more efficient. Compare BlueSuedeShoes.com with BlueSuede.shoes.
Yes, Google and other search engines rank new gTLDs the same way as the ‘old’ gTLDs.
The general rule is to make sure it’s relevant to the business, service or information you’re providing. So if you’re selling shoes, something like yourcompany.shoes would be a good start.
The question of whether to migrate an established website to a new domain is one that requires careful consideration and planning. If your website is established and you’ve put a lot of effort in promoting your current domain name then we would not advise you to suddenly switch your website to a new domain, irrespective of the TLD. You could start by simply redirecting the new TLD to your current domain name and move to the new TLD once a proper migration plan is in place.
If you are the owner of the domain and wish to transfer it internally to another account, or have any other query relating to the domain please contact our sales team.
As of June 8th, 2022, all NEW Blacknight customers will be using our new state of the art platform. All existing Blacknight customers from before this date will continue to log in as they have before. All Blacknight customers will be transitioned to the new platform at a later date.