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The .UNIVERSITY domain is the perfect domain to help raise the profile of your academic program. Whether you’re a private or state university, or another kind of institution that specializes in skills like business, technology, or nursing, a .university domain touts your scholarly credentials. Your special URL tells students, faculty and vendors exactly what they need to know about you.
The .UNIVERSITY domain is the perfect new online space for universities, colleges, and any websites focused on education. It’s a versatile domain that allows you to give tips or advice on a subject you’re passionate about or host a blog focused on learning. You could even give advice on how to get into a that top university in your country!
Get an advanced degree with .UNIVERSITY.
While .EDU top-level domain is restricted, the new .UNIVERSITY domain is open to anyone, meaning it can be used by websites offering tutoring, online classes, and even information related to education.
The term ‘generic Top-Level Domains’ (gTLDs) describes long-established domains such as .COM, .NET, .ORG, and .BIZ, as well as hundreds of ‘new gTLDs’ which have appeared in recent years, such as .BLOG, .IRISH, .DESIGN or .ROCKS.
These types of domains are called ‘generic’ to distinguish them from ‘country-code TLDs’ (ccTLDs) such as .IE or .FR.
The main benefit to choosing a new gTLD (generic Top-Level Domain) such as .BLOG, is availability. The older long-established domains like .COM have millions of registered domain names, and it can be difficult to find a memorable, meaningful name which has not already been registered by someone else. The new gTLDs have opened up hundreds of new namespaces, with new opportunities for great domain names.
The second benefit of new gTLDs is that many of the new domain extensions are valuable keywords in their own right, and not merely a redundant suffix. A new gTLD is a more efficient. Compare BlueSuedeShoes.com with BlueSuede.shoes.
Yes, Google and other search engines rank new gTLDs the same way as the ‘old’ gTLDs.
The general rule is to make sure it’s relevant to the business, service or information you’re providing. So if you’re selling shoes, something like yourcompany.shoes would be a good start.
The question of whether to migrate an established website to a new domain is one that requires careful consideration and planning. If your website is established and you’ve put a lot of effort in promoting your current domain name then we would not advise you to suddenly switch your website to a new domain, irrespective of the TLD. You could start by simply redirecting the new TLD to your current domain name and move to the new TLD once a proper migration plan is in place.
If you are the owner of the domain and wish to transfer it internally to another account, or have any other query relating to the domain please contact our sales team.
As of June 8th, 2022, all NEW Blacknight customers will be using our new state of the art platform. All existing Blacknight customers from before this date will continue to log in as they have before. All Blacknight customers will be transitioned to the new platform at a later date.